Research
In Motion is changing its name to BlackBerry in move to refresh its imperfect
image as it commences marketing a reengineered line of BlackBerry 10
smartphones.
Chief
Executive Thorsten Heins made an announcement during the BlackBerry 10 launch, the
company's hopes for a streamlined identity as it embarks on a make-or-break
drive to regain lost ground in the smartphone market it once dominated.
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